Today, 53.3% of all website traffic comes from organic search. If SEO isn’t a part of your marketing strategy, then you’re losing potential customers.
Also, if your SEO strategy isn’t aligned with Content activities, then you’re getting the maximum possible results from neither your SEO nor your content!
What is SEO Management?
SEO management means integrating different digital marketing activities (PR, customer profile analysis, PPC) and SEO best practices to drive more leads, increase brand awareness, and grow relevant traffic to your website.
We constantly hear rumors that SEO is dead and that it takes too much time to see results. The possibility of failure is real if you don’t have an SEO strategy mapped out with activities, resources, and other marketing actions.
You cannot decide to simply invest in link building for $25k per month and hope to have amazing results in 3 months.
Separated SEO activities won’t boost your revenue, but a comprehensive SEO strategy and good management almost certainly will.
SEO Campaign Management
Evaluate your current situation
The first step is understanding exactly what type of content ranks, and which keywords are driving good traffic. Because if you start implementing activities without knowing what content generates results for you, you risk losing organic traffic.
The second step is aligning your keywords with your buyer persona pain points. At this stage you’ll be finding new topics to expand your organic visibility. Read more about content ideas here.
If you’re trying to implement link building activities, which you found in some ULTIMATE GUIDE WITH 99 link building tactics, but you skipped the evaluation of your current situation, you are doing it wrong.
Competitor analysis is the key to identify new organic traffic opportunities immediately. Additionally, the analysis will give you an estimation of the content gap you have with competitors, how many backlinks you need to be ranked in TOP10 results, and also help you work out your SEO budget.
By analyzing the competition by specific keywords, I recommend checking parameters such as these:
Get TOP10 results by specific keyword and extract data with Ahrefs:
- Referring domains
- Number of Backlinks with DR80-100
- Number of Backlinks with DR50-80
- Number of Backlinks with DR30-50
- Domain Authority (Moz)
- Domain Rating (Ahrefs)
- Number of referring domains for domain
When you have all your data in one place, you will have a pretty clear picture of the competition for specific keywords.
After analyzing a couple of competitors, you’ll start to discover what it is they are doing to win the SEO game, and thus increase their organic visibility.
Content creation and link building
Many SEO agencies and specialists like to spend hours working on the technical side of SEO.
It is important. However, SAAS website and blog fixes cannot take months. You need to solve them fast and focus on content creation and link building.
Read more about content creation and link building (add links).
Without high-quality content, it will be a major challenge to build backlinks. Without SEO frameworks, your link building campaigns will take too long and you’re likely to be disappointed with the performance.
If there is no synergy between Content and SEO, it will probably be more effective to spend money on PPC, instead.
Measuring SEO ROI is a challenge.
The goal of SEO strategy is not to build 400 backlinks or write 75 amazing articles. The goal is to make money.
In most cases, the marketing funnel in the SAAS niche is pretty complicated, but to understand if you are even going in the right direction you need to track sales-related metrics like Registrations, Demo Requests, newsletter subscribers growth, and brand search volume.
New content must deliver new organic traffic, backlinks, or conversions. If 50% of your content is not contributing to at least one of these 3 goals, then you’re probably better off spending time on your Xbox than writing aimlessly.
Time management is important
SEO people love to talk about experimentation, new frameworks, hacks, etc., but to get results you need to be effective. It’s not possible to implement all SEO tests and ideas.
Find what’s working on your business and try to scale immediately.
Our small team with a small-team budget delivers more high-quality backlinks than any agency which I’ve tested.
And there are no hacks here, only solid processes.
We have day plans for the team on which tasks need to be implemented. It helps to reduce stress because we know exactly what needs to be done within a specific timeframe.
Keep your SEO planning simple, structured, and organized. Because chaos and multitasking will decrease only your performance!